First, we know it only takes a visitor a few seconds to decide whether they should continue scrolling through your website or leave. 38% of users stop engaging with a poorly designed website and bounce away, never to return.
Second, it’s true that access to the right tools and technology has made it very easy for us to design our websites. However, making designs that lead to higher conversion rates, good traffic, and growth for your business takes something more.
It requires that you think through your website design like a pro.
Here are a few important web design tips that will not only ensure a lower bounce rate, but lead to higher visitor engagement, more leads, and ultimately more business growth.
1. Content Is King
If you want to grow your business, you need a good SEO strategy in place. This is what will give you the greatest chance that your target audience finds you.
No matter how well you have designed your website, if you lack the right copywriting strategy and right on-page content using the right keywords, you may not attract the right visitors.
Your audience is looking for you, and the right keywords will help them find you faster. If you work with a web design company, choose one that also offers other services like content marketing to give your business an excellent competitive advantage.
Photo by NeONBRAND on Unsplash
2. Include Share and Follow Buttons
Social media is a powerful marketing tool that, when used correctly, can increase brand awareness.
When you have social share and follow buttons on your website, your visitors, if they see something worth sharing with their friends and followers, will quickly and easily do so.
This will link back more visitors to your website and grow your brand awareness. When people like what you are selling, not only will they come back for more, they will share your brand’s content with everyone they know.
3. Increase the Loading Speed
If pages or images aren’t loading fast enough, you’re leaving money on the table.
We’ve written about this topic before, but it’s important to revisit again. Your website should take only 4 seconds to load. Anything higher than that is just frustrating potential buyers.
Data shows that 40% of users abandon a website if it takes too long to load.
Make your website speed a priority. It is that important.
4. Apply Hick’s Law
According to Hick’s law, when you force customers to make too many choices, they take longer to decide. Often choosing not to choose at all!
An easy way to boost conversion rates is to limit the number of choices you offer visitors.
As a test, start with your navigation bar. How many links do you have there?
Try reducing the number of links in your navigation bar and sidebars. Place non-essential links in your footer. Kind of like a junk drawer.
Too many links in the menu and top of your site overwhelms users, so limit the number of links. They could lose interest in what brought them to your website in the first place.
5. Make Scrolling, Not Clicking a Priority
In the past, web designers tried to cram as much content into slides, sidebars, and accordions as possible. We thought if we didn’t give every bit of information at once, people would click away.
Today, this is less relevant.
Most visitors understand how websites work. It’s not crucial to bury information in sliders, sidebars or accordions. Users enjoy scrolling more than clicking.
Share all the information you want to present on one page so your audience can easily view it all and engage.
6. Keep It Simple
In current website design trends, less is more.
You will not impress modern users by how complex your design is, but by how clear your message is. Trying too hard will only end up driving them away. Stick to standard layouts your visitors are familiar with. Ditch the sidebar.
You can still design a simple yet attractive and scalable website that grabs the attention of your target audience.
Photo by energepic.com from Pexels
7. Avoid Stock Photos
Not all images fit with your type of message. With so many pictures to choose from (including free pictures) it can be tempting to fill your website with stock, generic photos.
If you absolutely must use stock images, find and use only the right images and use them sparingly. Use photographs that portray real pictures of people you work with. Get creative.
Avoid overly generic “office space” photos. No one likes them.
8. Mobile Optimization
This is another tip you cannot afford to ignore. Over 2 billion people today use their mobile phones to access the internet. If you haven’t optimized your website for mobile, you’re missing out on millions and millions of potential visitors.
Not to say that your site has to look exactly the same on every single device. The clause in our contract states:
Testing using popular smaller screen devices is essential in ensuring that a person’s experience of a design is appropriate to the capabilities of the device they’re using.
A mobile-optimized site is a site that displays properly on a variety of devices. If a user cannot navigate your website easily using their smartphone-of-choice, it’s highly likely they will not return.
9. Embrace the Space
Negative space in web design is used to keep your content clear and easy on the eyes. This also increases conversion rates.
Like other trends mentioned above, this wasn’t the industry practice just a few years ago. Now it’s expected.
If you want your designs to look like a pro, add some space between the large elements. Use bigger margins. Break down your paragraphs into three to four lines.
Adjust line height and let your design breathe.
10. Make Your CTA’s Count
Your CTA’s (call to action) are prime elements on your website. However, not all CTA’s are created equal.
A well-designed website should have multiple CTAs on different parts of the pages coordinated to different personas. You want a button that appeals to different buyers at different stages of the buyer journey.
For example, if your main goal is to get your visitor to buy what you are selling, the Buy Now button should be prominent and distinct. However, if they aren’t ready to make an immediate decision, then try using something less intrusive like a Schedule A Call button or Free Download button.
The most important point is that these buttons are easily accessible, no matter what type of device they’re using.
The Bottom Line
Looking for web design services to connect your brand to the right customers? Explore our website and see what we offer. Contact us to schedule a call.