Did you know that on average, outbound leads cost 61% more than inbound leads?
If your sales and marketing strategy consists solely of outbound rather than inbound marketing, e.g., you’re relying on events and trade shows to make sales, then you may be going about things wrong. And you may not be utilizing your marketing spend in the best ways possible.
Not convinced? Then here are seven inbound marketing strategies and benefits you need to know.
1. It’s Very Cost-Efficient
As we mentioned at the start, lead generation using inbound marketing costs 61% less than outbound marketing.
Consider all the ways you can do inbound marketing to connect with your target audience: blogs, social media, e-books, webinars, landing pages, calls to action, and videos. Even if you don’t have an in-house marketing team, you can do many of these on your own, or with a little outside help.
Because of this, content marketing costs a lot less to carry out than traditional sales and marketing techniques. For example, organizing a content calendar and hiring a freelance copywriter to write regular blog posts with useful content saves a ton of money versus blindly advertising your business with print ads and TV commercials.
2. You’ll Get Better Quality Leads
If you have an outbound marketing team, most likely they’re doing things like making cold calls, renting floor space at events, conferences, and trade shows, and doing door-to-door sales visits.
The problem with these traditional types of marketing strategies? You’re casting a wide net to an undefined audience. You only have a vague guess to who they are; you don’t really know if they have a problem you can solve; and you don’t know if they’re ready to buy. It’s a lot of guess work and luck. Because you haven’t identified a target audience, you have no guarantee you’ll get the “fish” you want. This means a lot of wasted marketing dollars with little ways to measure success or track your investment.
With inbound marketing, instead of calling out at random customers with a vague message, you draw potential customers to you with specific, targeted content. This means your leads will be higher quality from your target audience, which delivers a much better ROI.
3. It Helps With Brand Awareness
The great thing about content marketing nowadays is even the smallest disruptor brands can compete against the big guys. Any brand, product, or service has the potential for recognition on a global level — if you do your marketing right.
If you can get your content out in front of your desired audience, you can take the level of awareness from just a small local pool to potentially the entire world!
From an ROI perspective, it doesn’t get any better than this. The more potential customers see your content and like it, the more likely you’ll be able to turn website visitors into qualified marketing leads.
Plus, by focusing on putting out high quality content, it’ll promote quickly on its own. People who like what you’ve shared will share it on their own social media, and round and round your content goes. Brand awareness can explode quickly if you do inbound marketing right.
4. It Builds Brand Credibility and Customer Trust
If you’re just starting out, it may be hard to get people to trust your brand. People don’t know you, your site has low domain authority, and your blog is sparse. We get it. It’s hard to be patient. You may feel antsy waiting for customers to come to you, but building trust through high quality content pays off in the long term.
Modern consumers are sick and tired of pushy calls from salespeople. They’ve changed their research and shopping habits, yet many brands continue to use these outdated tactics. It’s the 21st century. Annoying potential customers with intrusive outbound marketing is a dying trend.
Instead, inbound marketing equips you with a strategy that gives future customers space. Giving them the information they need means you’ll remain top of mind when they need you. Plus, because you positioned yourself as a trusted guide, and gave them the space they need, these previous interactions will influence them when the time is right.
5. Search Engine Optimization (SEO) Is a Must
On-page search engine optimization (SEO) is the strategic marketing tactic where you sprinkle your writing with semantic keywords that your desired audience is using when they’re searching on Google. Not only should you use these keywords on your website and blog posts, but you can also use them for things like video captions, titles, and descriptions.
The better your grasp of SEO, the higher your website will rank on search engine results pages (SERPs).
Considering the fact that users rarely look past the first page (or even the first 5 results!), it’s extremely important that you rank as high as possible. Or else, you risk not being visible to your desired audience at all.
6. Take Advantage of Social Media
Today, social media isn’t just a fun tool for the regular person. It’s a way for informed consumers to quickly research and connect with the brands they care about.
If your business doesn’t already have social media accounts (unlikely), then you need to start them pronto. You could lose out on valuable engagement with prospective customers, especially if they’re searching for your brand and see a lack of social media presence.
Not only is social media a great way for you to connect and engage with prospects and customers, but it’s also an excellent platform to share your content and amplify your reach. If users like what you have to share, they’re able to re-share within their networks at the click of a button.
7. Use Influencer Marketing
Again, social media is a huge part of inbound marketing. Influencer marketing enables you to piggyback on their current following. Not only does this ensure you speak to the correct audience, but you also grab the attention of consumers who already trust in these influencers, meaning they’ll trust you by extension.
You can also collaborate with influencers to create content together. That way, it’s a beneficial relationship where you can use each other’s followings. You’ll also have “faces” to your brand that vouch for your services.
Use These Inbound Marketing Strategies to Generate More Leads
Putting these inbound marketing strategies to work for your brand can speed up your inbound lead generation dramatically.
However, the only way to get consistent and excellent results is to work with a digital marketing agency like Atomivox. We know how to help you define goals, execute the plan, and tweak your campaigns for the best results.
Tired of shooting in the dark with disconnected ideas and unplanned strategies? Drop us a line. We’ll design a customized inbound marketing strategy for you to deliver fantastic ROI for years to come.