Throughout history, storytelling has taken many shapes and forms. From visually stimulating films to inspiring art, story has the power to move us and elevate our experience as human beings.
That’s why written copy is such a powerful tool that can be used in your digital marketing and business. But there are challenges, of course.
With so many other things vying for people’s attention, how can businesses make sure customers pay attention to their message?
There is one rule that if followed, will guarantee your business success: Keep it simple
3 Tips To Creating Effective Messaging For Your Business
Here’s an often overlooked truth in business marketing. Most people go about their day concerned about what matters to them. They are often unwilling to engage with anything that may demand more of their precious time — time that could be dedicated to their job, family, relationships, and personal concerns.
The simpler you keep your messaging, the greater the likelihood that individuals will engage with your brand.
But does keeping it simple mean it has to be “dumbed down”? Not necessarily. Just because a message is told in an easy-to-understand way does not mean it lacks depth or complexity. It means that your message needs to be loud and clear, fully capable of grabbing your audience’s attention immediately.
Want to know how to do this? Here are three ways to make your communication simple and accessible.
1. Clarify your message
Clarity is key if you want to be effective in your communication. If you don’t know what you are about as a company or how you fit into your customer’s story, how can others understand you?
Before launching into a new digital marketing campaign, redesigning your website, or refreshing your brand, it is important for every business to do some serious soul searching. You need to go deep to understand what you are about and define the main message you want to communicate to your audience.
Start with these three questions:
- Who is my audience?
- How do I want my customer to respond to my message? (Buy something? Use my services?)
- What part of my company’s story will most resonate with that audience and encourage them to respond in the way I intend?
If you start by answering these three questions, you are well on your way towards a more clarified message.
2. Choose an angle and keep it succinct.
Bringing clarity to your message may be more difficult than it seems. What if your business employs different types of services that don’t fit into a neat, easy-to-understand message?
Is it even possible to boil it down?
Yes it is, but it may require for you to be very surgical about what you select as your main message. Choose one aspect of your message that means the most to you and your company and run with that.
This doesn’t mean that the rest of your overall message is lost. More information can be added and used in other areas of your communication. For example, you can add new pages to your website, write highly-relevant blog posts, publish on social media, develop webinars, lead presentations, and more.
Choosing an angle and sticking to it simply means that you are giving people an easy-to-find doorway through which they can enter into your world. This is your hook. The one thing you’re known for. Once they are in, you are then free to add as much additional information as is necessary.
3. Keep At It And Be Consistent
Once you’ve created a simple, clear and easy-to-understand message, be sure to stick to it! One of the biggest mistakes companies make is not being consistent with their message across the board. Inconsistency confuses customers and as Don Miller says, “If you confuse, you lose.”
Develop a content map and stick to your messaging plan. Keep it clear and you’ll find that your customers will respond positively to what you offer.
It’s never easy coming up with simple and clear messaging for your business but IT IS possible. Trust us, investing in the hard work of developing a brand story and message will pay off.
If you need help getting a message for your business, schedule a call with our team. Our team of writers and brand strategists are here to help your business reach success.