Writing good marketing copy can be challenging. On some days, your creativity is off the charts, producing copy that is new and exciting. On other days, it can be hard to get a single word out that satisfies you.
Whether you are a professional writer or a business owner seeking to improve your marketing copy, we’ve put together three tips that will help you write better and spark that creativity.
“There will always be someone better than you.”
This statement makes some people feel discouraged, but we want to show you that you don’t have to feel discouraged by it! There has been amazing marketing work done over the years, and all of it is at your disposal. All you have to do is to seek it out and be inspired by it.
Before you write, some of your favorite marketing copy samples. What are the company websites you admire? What advertisements have caught your eye over the years? What’s that one social media account that takes their copy to the next level? Reading through excellent work will encourage you to strive for greatness and improve your craft.
Inspiration is a great way to spark that creativity but it’s tempting to get stuck there and become insecure about your own writing ability. Maybe you’ve been staring at that blank page in front of you, cursor blinking, thinking about which words to write.
Unlike what the Natasha Bedingfield song says, you don’t have to wait for inspiration to come before you do something about it. Sometimes the best way to get through a writing slump is to just start writing!
Don’t worry about what comes out at first. Put any or all ideas down. You may end up with a good one.
Get to know “words”
Writing is all about words (duh!), and how those words come together to create an effective message. Within that effort is the necessity to become familiar with all types of words that will make your writing more efficient and compelling.
Be sure to research what the most important keywords in your industry and your field and include them generously throughout your website copy.
And of course….always keep a dictionary or a thesaurus browser window open! You can check those when you feel like changing your words up a bit. Many times it only takes one word change to improve that sentence or statement.
Neil Patel offers an amazing FREE SEO tool for finding important keywords for your copy or from your competitors. Check it out here: https://neilpatel.com/seo-analyzer/
For those moments where the words just won’t flow check out https://www.powerthesaurus.org. It offers one of the best collections of english synonyms, antonyms, and idioms on the internet!
Writing good marketing copy is not easy but if you give it the right energy it can be fun and exciting. No matter where you are in your career, you can use these three tips to help improve the writing process.
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