“I need to redesign my website — but where do I begin?”
If we only had a dollar for every time we heard that question!
Here’s the thing: we usually advise against attempts to DIY your website. It’s the face of your business, and the last thing you want is for it to look like someone’s after-working-hours passion project. Do yourself a favor and hire a professional to do the job.
That said, it’s still useful to know how to redesign your website and what goes on at each stage of the design process. That will help you set clear goals and track the progress closely.
And yes, we realize that your schedule is already crammed as it is. Business owners don’t get much time off, do they?
So, to make your job easier, we thought we could put together a handy guide with useful and accessible tips on how to redesign your website. These should help you map out your overall design strategy, set your marketing and content goals, and assign well-defined tasks to your web designer.
Make Sure Your Website Is Mobile Friendly
We cannot stress this enough. Responsive design is the future of marketing. Over 50% of web traffic worldwide is now being generated on mobile devices.
Your website — as well as any other apps — must be compatible with desktop and mobile devices and all screen sizes. And don’t stop there, either: you also want to optimize for the latest versions of the most popular Internet browsers and operating systems.
Optimize for SEO
If you are going to take your entire website apart anyway, you might as well optimize all its content for SEO — from your blog posts and landing pages to the contact forms and calls to action. Using high-ranking keywords and phrases, adding text to your images, and writing custom meta descriptions are just some tactics you can use here.
Search engine optimization merits a whole guide (or rather, a book) on its own. However, reading up on it is well worth your while. 53.3% of global web traffic comes from organic search, and SEO generates 1,000%+ more traffic compared to social media. Just saying.
Create a Blog
It’s not that content marketing works. It doesn’t just work. Content marketing is among the most effective strategies to ramp up your online presence, offer something of value to your audience, and draw more potential customers into the conversion funnel.
It’s no wonder, then, that blogs are among the top three media types that marketers and businesses use in their content strategies.
So, if you don’t have a blog, create one. And what if you already have one, but it could use a little work? In that case, have the old posts rewritten and optimized and start uploading new, high-quality content on a regular basis.
Personalize, Personalize, Personalize
And then personae some more.
Note that personalization should be twofold. On the one hand, you want to tailor your website to match your company’s personality. Adopt a consistent color scheme throughout and create a highly recognizable logo. Use unique typography and visuals and make sure all text is written in your brand voice. Every single component of your website should be on brand.
On the other hand, you also want to personalize your content to meet customers at each stage of the buyer’s journey. This technique is highly effective at turning visitors into leads.
Optimize for Voice Search
What’s the next big thing in marketing? Voice search. Content optimized for voice queries amounted to 20% of all mobile searches as early as 2016, and that figure is only going to increase as voice-optimized devices become more widely available.
Want More Tips on How to Redesign Your Website?
Stay tuned for the second part of this series, where we will cover some more technical issues!