Latest Trends in Web Design for 2021

Dilyana Apostolova

Here’s a wild guess: the chances are that you don’t think of web developers as particularly fashion-savvy people. 

But you are wrong! 

While we cannot vouch for their sartorial style, when it comes to website design, you can bet they know what’s hot (and what’s not). Their industry has its fads and seasons too — and these are not questions of mere esthetics, either. Staying on top of the latest trends in web design can give your business a real competitive edge. 

See, design trends become trendy for a reason. In nine cases out of ten, it has to do with cutting down on costs or improving functionality and user experience. 

So, if you have a website makeover in the pipeline, be sure to check out our roundup of the latest trends in web design to get some inspiration and fresh ideas. 

Dark Mode

Ah, dark mode. Every night owl’s favorite feature.

Users love dark mode. It’s been going strong since 2019 and became even more popular in 2020 — with no signs that it will fall out of fashion any time soon. 

And no wonder — darker layouts are gentler on the eyes and great for browsing the Internet before bed. What’s more, many users find them more elegant and less overwhelming in general, which helps other design elements stand out and improves navigation.   

And the best part is that dark designs are actually simpler to develop, as they are based on grids. That makes dark mode an easy way to keep your website visitors happy and improve their online experience.

With this in mind, don’t forget to make dark mode a part of your website redesign strategy and have it as an option for both desktop and mobile devices. 

Minimalistic Designs 

Users prefer clean, minimalistic designs.
Photo by Tyler Lastovich from Pexels

Minimalism ties in nicely with dark mode and the overall trend towards less visual clutter and more straightforward navigation. For your next website overhaul, consider these:

  • Reduce noise to a minimum. Use simple shapes and visuals and less (but more informative) text.
  • Make strategic use of white space to help key features and icons pop.
  • Introduce a uniform color scheme with just 2–3 signature colors you want Internet users to associate with your brand.

Color Blocks

Solid color blocks are among the most effective tools to break up your content into distinct parts — especially when you have a lot of words on the page. That improves the layout and logical flow of the text, helps visitors find their way around the website more quickly, and can look visually striking (in a good way). 

On-Brand Typography 

Typography Design
Photo by Brett Jordan from Pexels

This one is not a must but can look pretty neat when done right. A growing number of businesses have started making creative use of typography to bring home their message more effectively.

Unique typography can also become a part of your broader branding and marketing strategy, much like your company’s logo or your website’s color palette. 

Some examples include:

  • Mismatched fonts and text styles 
  • Using different-sized letters on the same page
  • Mixing horizontal and vertical text 

Sound and Motion

Website animation has been around for quite a while now, and it’s not going away any time soon. Just don’t go overboard with this; too much motion and noise can distract your customers. However, a creative (and sparing) use of micro-experiences such as animations, video headers, ding sounds, and other interactive features can definitely spice things up a bit.  

Contextual Marketing 

90% of U.S. consumers find marketing content personalization very or somewhat appealing.
Courtesy of Statista.com

Contextual or inbound marketing is all about personalizing the user experience. You want to make each visitor feel as if you have tailored your website just for them. 

The goal here is to segment your target audience and create blog posts, contact forms, landing pages, calls to action, and other dynamic content specially adapted for every stage of the buyer’s journey.

This type of content strategy is a highly effective marketing tool. It helps keep potential customers happy and leads them to where you want them to end up: a landing page and contact form or your online store, the cart, and, ultimately, the checkout page. 

HCW CTA SM

Is Staying on Top of the Latest Trends in Web Design Enough to Ensure a Successful Website Makeover?

If it only were that easy. We only touched on the bare minimum. It will take a lot more work and research to optimize your online presence and achieve all your business goals. But it is possible!

For more in-depth tips on how to redesign your website and boost web traffic, search page rankings, and conversion rates, read our related content:

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