Is it just us, or is a website redesign just as exciting as a real-life office move or a home makeover?
If you are at least half as enthusiastic about revamping websites as we are, you’re probably about to roll up your sleeves and get to it already — especially now that you know the importance of website design and have spotted some of the telltale signs you should redesign your site.
That said… you might want to hold your horses just yet.
Before you introduce any drastic changes, you want to make sure you know what you’re doing — and avoid some all-too-common website design pitfalls. After all, your goal is to fix things.
You want to enhance the user experience, make your site more mobile responsive, improve your search engine rankings, upload better content, and boost your conversion rates.
What you do not want is to make things worse.
So, with that in mind, here are some of the key mistakes to avoid when redesigning your website:
1. Not Analyzing Your Existing Site Design
You can’t solve a problem if you don’t know what is wrong in the first place.
Before hiring a web developer, you want to analyze the life out of your current website. You want to see what works and what doesn’t. Questions to ask yourself include:
- How much traffic are you attracting?
- What is the bounce rate?
- What keywords and phrases are you ranking for and how high up the search results are you?
- What are the average page load times?
2. Not Knowing Where You Are Headed
After you have done your homework and have thoroughly analyzed how your website is (under)performing, it’s time to draw your redesign plan.
You need to know precisely what you are looking for in your new website and why. Every single update, however small, should be aligned with your broader business and marketing goals.
At a minimum, you should consider your budget, your bottom line, and where you are headed as a company. Where do you want your business to end up in three or six months? A year? How do the new and improved versions of your web pages further these goals?
3. Not Setting Enough Time and Money for the Task
A website overhaul costs money. A high-quality website overhaul costs even more — and it takes time to get everything right.
You can’t just hire someone and ask them, “Um, do you think you could redesign my website in a week at the price of a one-course dinner at a semi-expensive restaurant?”
Well, you could try doing that. But it won’t get you (or your business) too far.
Everything comes at a price, and being stingy when trying to step up your online presence is a bad idea. For best results, hire a professional marketing agency with a proven track record of professional web design — and be sure to set realistic deadlines.
4. Prioritizing Looks Over Functionality
Don’t get us wrong: looks matter. They can enhance the user experience, improve navigation, attract new audiences, and help rebrand your business. However, your chief priority should be functionality, not esthetics.
An eye candy of a website is not worth much if the mobile experience is subpar, load times take forever, or your online store is not customer friendly.
5. Not Optimizing Your Website for Mobile Devices
We’ll never tire of repeating this one. 51.53% of the world’s internet traffic in the second quarter of 2020 was generated by mobile devices — and that’s excluding tablets.
So, if you’re serious about boosting your sales, you must make the online experience of mobile users as smooth as humanly possible.
6. Not Mapping Out a Detailed Content Strategy
Here are some industry stats for you:
- 70% of marketers actively invest in content marketing
- 77% of companies have a content marketing strategy
What does that tell you?
Simply put, that if you don’t give content management some serious thought, you can forget about your competitive edge.
7. Ignoring SEO
Let’s take a look at some more numbers, shall we? In fact, just one will suffice. Here it goes:
- 92.96% of ALL web traffic comes from Google search, Google Maps, and Google Images
Let that sink in — and then be sure to have your new website optimized for search engines.
Just take a look at the state of search just a couple of years ago… Google’s big and getting bigger.
8. Thinking the Job Is Done After Launching Your New Site
If you think you can kick back and relax once your revamped site is up and running, think again.
The hard work has only just begun. For starters, you want to let people know about your new site. You also want to test it. And make improvements over time.
But that’s not all: search engine optimization and updating the content really never ends. So, prepare yourself for a long (but rewarding!) journey ahead.