However, this time around, we bring you twelve signs you should redesign your site, or at least seriously consider a design revamp as part of your inbound marketing strategy.
The sheer difference in numbers should give you an idea of just how ubiquitous design-related website issues are. It’s also a sign that you should take them seriously if you want to achieve your marketing goals as a business owner.
The first 6 Signs You Should Redesign Your Site ASAP
1. Your Website Uses Old Technology
If your site is several years old, chances are it uses outdated website tech (Flash, we’re looking at you) or third-party tools such as outdated or clunky shopping cart widgets.
That’s a problem.
For starters, Flash is not mobile optimized — which is something you should be concerned about, considering that mobile users generated 51.53% of global web traffic in the second quarter of 2020 (and that’s excluding tablets!).
And as if that weren’t enough, old technologies like Flash slow down your website, even for desktop users.
Old third-party plugins and tools can also compromise site speed and be prone to security issues, so you’d be better off replacing them with new and improved versions.
2. You Are Experiencing Glitches
Does your website seem hellbent on crashing every time you make a change?
Are your plugins clashing with each other?
If you’re a leader in your business, you may not see this, but the teams struggling to update your website sure do.
For them, this might be one of the top signs you should redesign your site.
Pesky technical bugs such as these may seem relatively harmless on the surface. However, they are a ticking bomb.
As website issues increase, so does your risk of downtime and security breaches. If unaddressed, such glitches can even cause the whole site to crash.
3. Your Website Is Taking Forever to Load
Long load times are the WORST.
And no, we’re not saying that because we are impatient and neurotic.
… but your target audience might be.
47% of website visitors expect pages to load in 2 seconds or less, and another 40% ABANDON them if they take over 3 seconds to load.
And a slow loading site usually leads to a high bounce rate, lower sales, and less leads and conversions.
Make of that what you will, but one thing is clear: user experience is paramount — and it has a direct impact on your bounce rate, Google rankings, and overall business health.
4. You Are Having Issues with the Content Management System
Having a CMS or Content Management System means you should be able to access the backend and change your site yourself.
Content Management Systems like WordPress and HubSpot CMS helped modernize website design and development, making it easier for companies to keep their sites updated.
If you still don’t have full access to your content management system, a website redesign is in order.
Because you should NOT have to pay a design agency or hire an independent web developer each time you want to make a handful of minor changes.
It’s a massive rip off if ever there was one.
5. Your Content Is Outdated
Let’s say you’re already on a CMS and your site architecture is perfect.
That doesn’t mean a thing unless you pair it with high-quality content.
Content is what brings value to your visitors, attracts potential customers, and keeps your current prospects hooked.
And the thing about content is that you have to update it regularly to reflect your latest business goals, your new products or services, or recent industry developments.
6. You Have a New Content Strategy
Putting out fresh content is our top recommendation. Even if nothing has changed — it helps keep things spicy.
What’s even better, though, is developing (and then implementing) a brand-new content strategy as part of your broader inbound marketing plan. That can improve everything from search engine optimization, bounce rate, and lead generation to customer retention and conversion rates.
No wonder 78% of companies today employ at least one content specialist.
However, there’s more to it than merely posting great content on your site. You also want to make sure that potential clients (and search engines) can easily find it — which may require an overhaul of your website design.
Feeling Slightly Overwhelmed?
So, there you have it. The 6 out of 12 signs you should redesign your website ASAP.
If this feels like a lot, we don’t blame you. Even a minor website redesign can take a lot of work.
We’ve covered quite a bit of information already, so how about we take a brief break and let all that sink in?
When you are ready, head over to Part 2 for the other six signs that show it’s prime time to redesign your website.