Why Should I Redesign My Website?

Kevin Mullins

Let’s cut to the chase, shall we?

You and we both know your current site isn’t working — otherwise, you wouldn’t be here. 

Despite offering great products or services, you are simply not getting the results you want, and you are not meeting your business goals. That’s the bad news. 

You’ve also done your investigation, and the most likely culprit seems to be your website. Maybe the design feels outdated. The user experience is confusing. You don’t have a proper conversion funnel to capture prospective customers.

Or it’s all the above.

As a result, you are now toying with the idea of a complete website makeover. Maybe even asking yourself, “Why should I redesign my website? That’s the good news. 

Why? Because chances are you’re on the right track: when done right, website redesign could have a HUGE impact on your bottom line.

7 Key Benefits of Website Redesign

A fresh website design can:

  1. Rebuild your online presence. 
  2. Rank higher in Google search results.
  3. Reduce load time and bounce rate.
  4. Improve user experience and make a positive impression on website visitors.
  5. Reach your target audience and boost web traffic, lead generation, and click through rate.
  6. Finally, align your conversion rate with your marketing goals.
  7. Stay relevant and keep up with current trends. 

But you don’t have to take our word for it — the numbers speak for themselves.

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Mind-Blowing Stats on the Importance of Website Design

  • Graphic design matters. 38% of visitors say they will STOP engaging with a website if its visual elements are unattractive. 
  • 70% of online consumers say a poorly designed site comes off as untrustworthy and unprofessional. 
  • Unsurprisingly, site speed is critical. 47% of people expect pages to load in 2 seconds or less, and 40% will ABANDON them if they take 3+ seconds to load.
  • A staggering 88% of users are less likely to revisit a site after a SINGLE bad experience. 88% is a LOT of valuable leads and potential clients.
  • In contrast, every $1 invested in user experience was found to result in a return of $100
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The Bottom Line

If your site isn’t performing as well as it should, consider revamping it as part of your inbound marketing strategy. In fact, it should be your chief priority. 

It may sound like a daunting task, but it really isn’t. 

Depending on your website issues, you might not even have to go for a full redesign. A few small changes here and there and a new color scheme might be all you need to get a user-friendly website and improve the online experience of your potential customers. 

We call this “Growth Driven Design” and it’s often more effective than a massive web design overhaul.

So, What Next?

At this point, you’re probably thinking, “Okay, but what’s wrong with my current website?” and “How do I make my website look better and perform better?”

We’re glad you asked — because we’ve got a brand new seven-part blog post series on website redesign lined up. 

For starters, we will let you in on the telltale symptoms that your site desperately needs a facelift: from poor navigation and missing contact information to a high bounce rate, lack of mobile device optimization, and more. 

We’ll pair that up with a roundup of some truly excellent reasons NOT to redesign your website. Yep, you read that right. Not only is website redesign not a panacea, but it can be counterproductive in certain cases. 

To learn all that — and a lot more — stay tuned and be sure to check our blog regularly!

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