Studio / FAQ
Questions, answered.
What people ask us most, and the terms we use, in plain English.
About Atomivox
What is Atomivox?
Atomivox is a B2B brand strategy studio. We find a firm’s positioning and core message, then put it to work on the website, in sales and in AI search. Atomivox is led by brand strategist Kevin Mullins and is a trading name of Storytailors Limited.
Who is Atomivox for?
B2B firms that win customers through conversation: consultancies, professional services firms and specialist tech companies whose value takes more than a demo to explain.
Where is Atomivox based?
Dublin, Ireland. We work with B2B firms across Ireland, the UK, Europe and North America, including Zartis, MB2 Dental and Sphonic.
What does a brand strategy studio do?
It works out what a company should say before anyone designs, writes or advertises: who it’s for, why it wins and how to say that in words buyers repeat. Atomivox then puts that story to work on the website, in sales and in AI search.
How is Atomivox different from a marketing agency?
Most agencies sell reach: ads, content, SEO and redesigns. We find the story first, so the reach you pay for has something worth saying. Reach follows resonance.
What is CORE Messaging?
Our flagship brand messaging workshop. Over 4 to 6 sessions with your leadership team, we work out your positioning, one-liner, brand story, sales framework and messaging guidelines.
How does Atomivox use AI?
We use AI tools, including Claude and OpenAI models, to research, draft and build faster. The story itself comes from your leadership team and your customers. We also build AI-native websites and help firms get named in AI answers through AI Discovery.
How long does a project take?
A Brand Audit takes 5 business days. CORE Messaging runs 4 to 8 weeks. An AI-Native Website takes 2 to 3 months. AI Discovery starts with an audit, then runs monthly.
How much does it cost?
Every service has a fixed fee, and the prices are on our pricing page. You get a fixed price for your project before work starts.
Who owns the finished work?
You do, once it’s paid in full. That includes your positioning, messaging, copy and the code we write for your website.
How do I start a project with Atomivox?
Book a 30-minute discovery call on our contact page and you’ll get a straight answer on where to start. If you’d rather test the water first, start with a Brand Audit.
The terms we use
Brand strategy and AI search are full of jargon. Here’s what we mean when we use it.
- Brand positioning
- The place your firm holds in a buyer’s mind compared with the alternatives: who you’re for, what you do better, and why that matters to them.
- Brand messaging
- The words a company uses to explain what it does, who it’s for and why it’s worth buying, said the same way on the website, in sales and in marketing.
- Messaging framework
- A document that sets out a company’s core message, supporting points and proof, so every writer, seller and AI tool works from the same source.
- One-liner
- A short statement of the problem you solve, how you solve it and what the customer gets. It should make sense to a stranger the first time they hear it.
- Brand story
- The narrative behind a business: the customer’s problem, why the company exists to solve it, and what life looks like once it’s solved.
- Value proposition
- The reason a buyer should choose you over the alternatives, stated in the buyer’s terms.
- Jobs to be done
- A way of understanding buyers by the progress they’re trying to make, rather than by who they are. In short: what buyers hire you to do.
- Brand audit
- A review of how a company’s website, pitch and marketing come across to a buyer who has never heard of it, with a list of what to fix first.
- Voice of customer research
- Interviews with customers to find out why they chose you, what nearly stopped them, and the exact words they use to describe you.
- Brand resonance
- When a company’s story lands: the team tells it the same way, and the market understands it and repeats it back. We believe reach follows resonance.
- The Marketing Casino
- Our name for spending on ads, agencies, SEO and redesigns before the story is clear. Every spin takes its cut, and the house wins.
- AI-native website
- A website built with AI tools on code or a CMS your team owns, written and structured so buyers and AI search can read it, and easy for your team and its AI agents to update.
- Answer engine optimisation (AEO)
- The work of getting AI assistants such as ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews to name and cite you when someone asks a question you can answer.
- Generative engine optimisation (GEO)
- A closely related term for improving how generative AI models describe and cite a brand, often through its presence on sources beyond its own website. Often used interchangeably with AEO.
- AI search visibility
- How often, and how accurately, AI assistants mention your company in their answers.
- AI Discovery
- Atomivox’s answer engine optimisation service: an audit of how AI engines describe you, then monthly work so they name you.
- Structured data
- Code added to a web page, usually in the schema.org format, that tells search engines and AI tools what the page is about.
- llms.txt
- A proposed standard: a plain-text file at the root of a website that summarises the site for large language models. It isn’t an official standard yet.
