Resources
Brand messaging resources. Free to steal.
Our templates, plus the books, podcasts, and people we learn from.
Free from Atomivox
Templates you can use without us.
MP3 campaign map
Template / Google DocPlan a campaign in 3 stages: the problem, the process, and the proof.
Make a copy (opens in a new tab)One-liner worksheet
Worksheet / PDFWrite and test your one-liner in 3 parts.
Download the PDF (opens in a new tab)Copywriting cheat sheet
Cheat sheet / PDF10 rules, 10 devices, 5 frameworks, and 12 hooks.
Download the PDF (opens in a new tab)One-liner walkthrough
VideoA one-liner, built from start to finish.
Coming soon
The people we learn from
Positioning, messaging, copywriting, and selling expertise.
Donald Miller
MessagingFounder of StoryBrand. His framework makes your customer the hero and your brand the guide.
Read them whenYour website talks about you more than your buyer.
April Dunford
PositioningPositioning adviser to B2B tech companies, and the author of Obviously Awesome.
Read them whenProspects compare you with companies you’d never call competitors.
Dan Nelken
CopywritingThe copywriter behind the Mullet headline: business in the front, party in the back.
Read them whenYour headlines are clear, and nobody remembers them.
Blair Enns and David C. Baker
Selling expertiseAdvisers to creative firms on pricing, positioning, and new business.
Read them whenYou lose deals on price to firms you know are worse.
