Brand strategy services, from a 5-day audit to the whole story.
Brand positioning and messaging, built so a stranger gets your firm the first time.
CORE Messaging
The core story behind every page, pitch, and prompt.
We find the difference that wins you work. Then we write it down, so everyone sells from the same page.
- 4 to 6 sessions
- Over 4 to 8 weeks
- With your leadership team
Want a different first step?
Brand Audit
The easy first step
Your website and pitch, read the way a cold buyer reads them. You find out where the story snaps.
Credited against CORE Messaging if you go ahead within 60 days.
Customer Clarity
Why customers choose you, and what nearly stops them, in their words. We just hold the microphone.
AI-Native Website
Your story, built for buyers and the AI they ask. Copy, design and a build your team can update without phoning us.
AI Discovery
Get named when buyers ask ChatGPT, Perplexity or Google’s AI who to hire. An audit first, then monthly work that keeps you there.
What the work covers
Strategy
The ground you own, and how you hold it.
- Landscape and competitor audit
- Brand positioning
- Category definition
- Jobs to be done: what buyers hire you for
Message
Language the market repeats back to you.
- Core message and one-liner
- Sales narrative
- Messaging guidelines
- Proof and objection handling
Evidence
What buyers say when you’re not in the room.
- Customer interviews
- Buyer language analysis
- Testimonial capture
Application
Your story, out earning its keep.
- Website copywriting
- Design direction
- AI-native build
- SEO and launch
- AI search visibility (AEO)
Compare the 5
| CORE Messaging | Brand Audit | Customer Clarity | AI-Native Website | AI Discovery | |
|---|---|---|---|---|---|
| Brand positioning | Included | Not included | Not included | Included | Not included |
| Core message and one-liner | Included | Not included | Not included | Included | Not included |
| Sales narrative | Included | Not included | Not included | Included | Not included |
| Messaging guidelines | Included | Not included | Not included | Included | Not included |
| Competitor snapshot | Included | Included | Not included | Included | Included |
| Website review | Not included | Included | Not included | Included | Not included |
| Priority action list | Not included | Included | Not included | Included | Included |
| Customer interviews | Not included | Not included | Included | Included | Not included |
| Website copywriting | Not included | Not included | Not included | Included | Not included |
| Design and build | Not included | Not included | Not included | Included | Not included |
| AI search visibility | Not included | Not included | Not included | Included | Included |
Not sure where to start?
- Your leadership team tells 5 versions of the company.CORE Messaging
- You suspect the story is the problem and want proof before you commit.Brand Audit
- You want to hear why customers pick you, from them.Customer Clarity
- Your story is clear. Your website hasn’t got the memo.AI-Native Website
- Buyers ask AI first, and it names someone else.AI Discovery
