Positioning and messaging
Brand messaging workshops. Get your story straight.
4 to 6 working sessions with your leadership team. You get your positioning, core message, and sales story.
Fig. 01 / The push
One story your whole team can repeat.
- 01
Your brand positioning.
Who you’re for, and why the right buyer should choose you.
- 02
Your core message.
A memorable, repeatable answer to “what do you do?”
- 03
The story your sales team tells.
The full version of your story, for your website, your pitch deck, and your sales calls.
- 04
Messaging guidelines.
The words, the proof, and the rules for your team, agency, and AI tools.
Most of it your team already knows. We help you say it.
We do the digging. You do the deciding.
- 01
Your difference.
We find what sets you apart and holds up with buyers. Jargon goes.
- 02
Your buyer’s side.
What buyers need, what worries them, and the words they use.
- 03
Your message.
Your positioning, value prop, one-liner, and brand script, woven together.
- 04
Your handover.
Run it on your site, your pitch, and in your AI tools.
From first session to handover in 4 to 6 weeks.
- Sessions
- 4 to 6
- Time
- 4 to 6 weeks
- In the room
- Your leadership team
Dig it
We bring the right people into the room and ask the questions that get to your story.
Build it
We write your position, core message, sales story, and a one-liner anyone can say.
Hand it over
You get messaging guidelines for your team, agency, new hires, and AI tools. You own them.
You get a story your whole team can tell.
A story so good, you’ll put it on a t-shirt.
For firms that sell better in person than on paper.
- 01
What you sell takes more than a demo to explain.
- 02
You sell brilliantly in the room. The story gets lost after that.
- 03
Your leadership team tells 5 versions of the company. Each one is partly right.
- 04
You’re about to spend more on marketing, and it has to work.
Questions before you book
How long does Brand Scripting take?
4 to 6 sessions, over 4 to 6 weeks.
Who needs to be in the room?
Your leadership team, plus whoever sells the business day to day.
What do we have at the end?
Your position in the market, your core message, the story your sales team tells, and messaging guidelines that keep everyone telling it the same way.
Can our agency and our AI tools use it?
Yes. That’s who the guidelines are written for, and you own them.
What if we’re not ready for Brand Scripting?
Start with a Brand Teardown. In 5 business days you see where the story breaks, and the Teardown fee is discounted against Brand Scripting if you go ahead within 60 days.
How is this different from hiring a copywriter?
A copywriter needs to know what to say. Brand Scripting anchors it: positioning, one-liner, sales story. Then any copywriter can write it.
Do we need to prepare anything?
Bring the right people. We run the sessions and do the writing.
What if we already have a brand strategy?
Bring it. We use what’s strong, challenge what’s vague, and check it still fits the business you run now.
What does it cost?
Every engagement has a fixed scope and a finish line. The prices are on the pricing page.
