Services / CORE Messaging
A brand messaging workshop that ends the 5-versions problem.
4 to 6 sessions with your leadership team. Out comes your positioning, core message and sales story.
Fig. 01 / The push
One story your whole team can repeat.
- 01
Your brand positioning.
Who you’re for, and why the right buyer should choose you.
- 02
Your core message.
Your answer to “what do you do?”, with somewhere for the conversation to go next.
- 03
The story your sales team tells.
The long version, built for your website, your sales team and everyone in between.
- 04
Messaging guidelines.
Approved language, proof points and guardrails for your people and your AI tools.
Most of it is something your team already knows and can’t quite say.
4 to 6 sessions with your leadership team.
- 01
Your difference.
We dig for the difference that survives contact with the market. Boardroom claims get cut.
- 02
Your buyer’s side.
The jobs, tensions, proof and language that make the right buyer lean in.
- 03
Your message.
Positioning, value proposition, one-liner and sales story, built as one system.
- 04
Your handover.
You know how to run it on your site, in your pitch and in your AI tools.
From first session to handover in 4 to 8 weeks.
- Sessions
- 4 to 6
- Time
- 4 to 8 weeks
- In the room
- Your leadership team
Dig it
The right people in one room. The story’s already in there. Nobody’s asked for it yet.
Build it
What comes up becomes your positioning, your core message and your sales story, down to a one-liner anyone can say.
Hand it over
You get messaging guidelines your team, your agency, your next hire and your AI tools all work from. You own it, and we’re out of a job.
A story so good, you’ll put it on a t-shirt.
We hand it over, and you can watch the lights go on.
For firms that sell better in person than on paper.
- 01
What you sell takes more than a demo to explain.
- 02
You sell brilliantly in the room. The story gets lost somewhere before the lift.
- 03
Your leadership team tells 5 versions of the company. Each one is partly right.
- 04
You’re about to spend on marketing again, and this time you want the money to work.
Questions before you book
How long does CORE Messaging take?
4 to 6 sessions, over 4 to 8 weeks.
Who needs to be in the room?
Your leadership team, plus whoever sells the business day to day.
What do we have at the end?
Your position in the market, your core message, the story your sales team tells, and messaging guidelines that keep everyone telling it the same way.
Can our agency and our AI tools use it?
Yes. That’s who the guidelines are written for, and you own them.
What if we’re not ready for CORE Messaging?
Start with a Brand Audit. In 5 business days you see where the story breaks, and the Audit fee is credited in full against CORE Messaging if you go ahead within 60 days.
How is this different from hiring a copywriter?
A copywriter needs to know what to say. CORE Messaging decides it: your positioning, your one-liner, your sales story. Then any copywriter can write it.
Do we need to prepare anything?
Bring the right people and an honest answer or two. We run the process and do the drafting.
What if we already have a brand strategy?
Bring it. We use what’s strong, challenge what’s vague, and check it still fits the business you run now.
What does it cost?
Every engagement has a fixed scope and a finish line. The prices are on the pricing page.
