MB2 Dental Marketing
Case Study

MB2 Dental Marketing
Case Study

Landing Page Design

Project Management

Content Strategy

Digital Marketing

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An innovative DPO turning the U.S. dental industry on its head.

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The Challenge

MB2 Dental, an innovative Dental Partnership Organization, is on a mission to disrupt an entire industry. According to them, many U.S. dentists are faced with a limiting choice: practice alone or join a faceless corporate DSO. MB2 Dental provides a dentist-led alternative: offer dentists everything they love about private practice with all the benefits of a shared services group. While they were starting to hit their stride, they needed a marketing partner to pull the pieces together to continue their unprecedented growth.

The Result

Working closely with MB2 Dental’s executive team, we developed and executed a radical multichannel inbound marketing strategy. This included target audience research and digital marketing including: ad creation, PPC & SMM, influencer marketing, graphic design, funnel development, content development, A/B testing and HubSpot marketing automation. Through careful management and monthly funnel optimization, we helped this rough-and-tumble Texas DPO empower America’s dentists to take back their profession.

Data Screen Shots
SESSIONS
97%
NEW VISITOR SESSIONS
63%
NEW CONTACTS
100%
+ 0
AVERAGE DAILY MQLS
+ 0 %
NEW PARTNER GROWTH
+ 0
POST ENGAGEMENT YOY

What the Client Received

Spearheading their inbound marketing strategy across multiple agencies and platforms formed the core of our agency responsibilities. We’ve worked to align all corporate marketing efforts, providing actionable insights to MB2’s marketing executives. Sometimes, large-scale marketing strategies targeting national audiences in diverse locations can descend into chaos. Not this time. We succeeded in wrangling a fragmented digital strategy into a multichannel lead-generation machine, dramatically increasing new qualified contacts and igniting new partner growth.

Landing Page Design

Custom-designed landing pages complete with wireframes and UX mock-ups.

Project Management

Multichannel, interagency account management and project coordination across three timezones.

Content Strategy

Research and content development for national and state-specific audiences across web, social, email, and search.

Digital Marketing

Multichannel inbound/outbound marketing strategies, Hubspot integration, lead nurturing, and real-time data visualization.

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