Work / Zartis
Zartis could build anything. Explaining it was harder.
A full repositioning for a software engineering firm selling into Europe and the US, from brand story to go-to-market.
- Client
- Zartis
- Sector
- Software engineering, Cork
- Work
- Positioning, Brand story, Website, Go-to-market strategy
- 2
- New countries: Portugal, then Spain
- 280+
- People at Zartis today
- €10M
- Growth investment in 2024
Zartis today. The 2024 investment is from Development Capital.
4 offices. A story to match none of them.
Zartis sold outsourced software engineering to companies across Europe and the United States. By the time they called us, they had 4 offices and a team any CTO would want.
Saying what they did was the hard part. And outsourced engineering is a crowded aisle, where every firm promises the best developers and the smoothest handover.
One story, agreed at the top.
We worked with Padraig Coffey, the CEO, and his executive team, including the heads of marketing and engineering. Together we distilled the brand voice, the message and where Zartis sat in the market.
Out of that came a new position and a new brand story, written so the whole leadership team told it the same way.
Then the whole go-to-market moved with it.
- 01
A new position and brand story, agreed by the executive team.
- 02
Content written on the new story.
- 03
A rebuilt website.
- 04
Marketing and go-to-market restructured around the position.
- 05
A new marketing strategy, handed to the head of marketing to run.
2 new countries, then a lot more.
The new strategy carried Zartis into new markets: its first office in Portugal, then one in Spain.
Today Zartis is a team of more than 280 people, working in advanced engineering and AI for clients across Ireland, the UK and Europe. In 2024, Development Capital invested €10 million in what comes next.
The engineering was always excellent. Now the story keeps up with it.
“Atomivox has been instrumental in shaping our marketing strategy and ensuring we deliver on it. They have a real depth of expertise, a very responsive way of working, and a results-oriented approach. I would recommend Atomivox to any company looking to boost its marketing capabilities.”
