Work / Sphonic
A compliance platform with a story worth buying.
A full positioning and messaging rebuild for a London fraud and risk platform, ahead of its sale to Signicat.
- Client
- Sphonic
- Sector
- RegTech, London
- Work
- Positioning, Brand story, Website, Inbound marketing
Smart product, technical story.
Sphonic gave fraud and risk teams the tools to run know-your-customer and anti-money-laundering checks for banks, fintechs and other regulated businesses.
The platform was moving fast and the company needed new customers. But compliance tech drifts towards acronyms and feature lists (it still does). Buyers glazed over, and a sharp product sounded like every other vendor at the conference.
Buyer first. Product second.
We built detailed customer profiles with Sphonic’s executive team, then restructured the brand around what fraud and risk teams care about.
The technology stayed in. It moved to the second paragraph, where buyers expect to find it.
A rebuilt brand, end to end.
- 01
Buyer profiles, built with the people who sell to those buyers.
- 02
A new position and brand story for the RegTech market.
- 03
A new website: UX, design, build and every word on it.
- 04
Inbound marketing, SEO and CRM, all run on the new story.
The website became the lead engine.
Within 2 years the new website was Sphonic’s key source of leads.
In April 2022, Signicat, the Norwegian digital identity group, bought Sphonic outright. A company with a clear story is easier to sell to. Turns out it’s easier to buy, too.
“We partnered with Atomivox because of the emphasis they put on showcasing the core value and messaging of a brand. […] We have learned a lot about our target markets while working with Atomivox, as a result of their detailed work building customer profiles with us, and the website is now our key source of leads.”
